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Workforce Media Literacy

Ofcom

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Key dates and value

Status: Closed
Submission deadline: 2 Oct 2026
Published: 2 Sept 2026
Estimated value: £150k
Contract start: 2 Nov 2026
Contract end: 31 May 2027
Location: London, London
Notice type: UK4

Overview

Ofcom has a statutory duty to promote media literacy. Through engagement undertaken as part of the Media Literacy Strategy and the Making Media Literacy Everybody's Business programme, Ofcom has identified employers as an important route for reaching working-age adults. Employer investment in digital capability, AI skills and workforce development creates an opportunity to embed media literacy alongside existing skills activity and employer development programmes. This procurement aims to develop an evidence-based model for integrating media literacy within employer-facing digital capability activity and workforce development programmes, while testing employer appetite, implementation approaches and opportunities for wider adoption. The successful organisation will be expected to produce a final report, implementation framework, practical employer guidance and recommendations for future activity. The work will bring together: • Ofcom's Media Literacy Outcomes Framework • Essential Digital Skills Framework • Relevant AI capability frameworks • Employer workforce development activity • Employer engagement and workforce research • Practical implementation approaches for employers

CPV codes

79310000 Market research services

About the buyer

Ofcom has published 30 tender notices since 7 Oct 2023, with a combined advertised value of £23.9m.

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Source: Find a Tender. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.

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