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Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu

Transport for Wales (TFW)

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Key dates and value

Status: Closed
Submission deadline: 30 Oct 2026
Published: 14 Oct 2026
Estimated value: £100k
Location: TfW, 3 Llys Cadwyn, Taff Street, Pontypridd, CF37 4TH, Wales

Overview

Transport for Wales (TfW) is exploring the development of a phased Travel Wales retail, marketplace and licensing ecosystem. The ambition is to create a commercially sustainable proposition that generates non-farebox revenue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include: • customer research, proposition development and demand validation; • retail strategy, product sourcing and product development; • ecommerce platform provision, payment services and systems integration; • retail operations, warehousing, fulfilment, delivery, returns and customer service; • marketing, content, customer engagement and performance analytics; • station, event and pop-up retail opportunities; • tourism, destination and experience-led products and services; • marketplace capability, seller onboarding and marketplace governance; • strategic partnerships, brand collaborations and sponsorship opportunities; • intellectual property management, licensing and royalty-based commercial opportunities. Potential phased approach Phase 1: Establish the Core Proposition Development and operation of a managed retail, ecommerce and fulfilment service, with TfW retaining appropriate control of brand strategy, intellectual property, customer data and commercial governance. Phase 2: Expand Participation Subject to demand and operational maturity, introduce marketplace capability to enable Welsh suppliers, tourism businesses and selected third parties to participate in the Travel Wales ecosystem. Phase 3: Commercialise the Brand Subject to market viability, explore licensing, royalty opportunities and strategic commercial partnerships. This phased approach is an initial hypothesis for market testing and does not represent TfW's final operating model, commercial strategy, procurement approach or contractual structure. Areas for Market Feedback TfW has not yet determin

CPV codes

79411100 Business development consultancy services
72222300 Information technology services
72212211 Platform interconnectivity software development services
72222000 Information systems or technology strategic review and planning services
72227000 Software integration consultancy services
79342000 Marketing services
48000000 Software package and information systems
79310000 Market research services
73210000 Research consultancy services
79120000 Patent and copyright consultancy services
79415200 Design consultancy services
63120000 Storage and warehousing services
64121100 Mail delivery services

About the buyer

Transport for Wales (TFW) has published 16 tender notices since 4 Nov 2023, with a combined advertised value of £813m. 1 of them are currently open.

How to apply

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Source: Sell2Wales. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.