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Media Literacy Social Return on Investment

Key dates and value

Status
Open
Submission deadline
3 Dec 2026
Published
4 Nov 2026
Estimated value
£121k
Contract start
25 Jan 2027
Contract end
31 Oct 2027
Location
London, London
Notice type
UK4

Overview

Ofcom has a requirement for a Social Return on Investment (SROI) analysis which provides a framework for systematically assessing the value of Media Literacy in the UK. This should be a robust, evidence-based assessment of social and economic costs and benefits of investing in Media Literacy. The report will need to use data to tell a clear story of change, with monetary values to represent economic outcomes, e.g. every £1 invested generates £2 of social and economic value. The assessment also will need to consider a range of interventions associated with Media Literacy, covering contexts such as work and earnings, fraud and cyber harm, health, public services, wellbeing, and consumer choice.

Mandatory Requirements

As a minimum, the programme must deliver a final SROI report which includes:

  • A robust economic model that calculates the social and financial return of media literacy investment, accounting for input, outcomes, and long-term impact.
  • A total figure for the economic impact of investing in the UK’s media literacy.
  • A clear story of change, complementing quantitative findings with case study evidence and qualitative analysis of additional social impacts.
  • A plain English executive summary to be used for dissemination to a broad range of stakeholders, including Local Authority stakeholders, policy professionals, and the wider media literacy sector.

The contractor will also be required to deliver up to two presentations of findings to Ofcom colleagues.

What the buyer wants

  • Market research servicesCPV 79310000

About the buyer

Ofcom has published 33 tender notices since 6 Nov 2023, with a combined advertised value of £34.5m. 2 of them are currently open.

How to apply

Tender documents and submissions are handled on the official portal (Find a Tender). Register there to download the documents and submit your response before the deadline.

View the original notice on Find a Tender

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Source: Find a Tender. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.