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Media Buying Services, Integrated Marketing Campaigns and PR Services

Llywodraeth Cymru / Welsh Government

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Key dates and value

Status: Closed
Submission deadline: 8 Sept 2026
Published: 7 Sept 2026
Estimated value: £74m
Location: Wales

Overview

Please note that the event venue has changed to The Village Hotel Cardiff 29 Pendwyallt Road, Cardiff, CF14 7EF. Scope Procurement description The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.

CPV codes

79340000 Advertising and marketing services

About the buyer

Llywodraeth Cymru / Welsh Government has published 123 tender notices since 7 Oct 2023, with a combined advertised value of £4bn. 49 of them are currently open.

How to apply

Tender documents and submissions are handled on the official portal (Sell2Wales). Register there to download the documents and submit your response before the deadline.

View the original notice on Sell2Wales

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Source: Sell2Wales. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.

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