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C086/2026/2027- Business Events Industry Engagement & Lead Generation

Llywodraeth Cymru / Welsh Government

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Key dates and value

Status
Closed
Submission deadline
19 Oct 2026
Published
29 Sept 2026
Estimated value
£130k
Location
Wales

Overview

Please note the postbox facility was added to this notice in error and should not be used for submission of tender bids. Please see the additional information on how to access the eTender Wales updated in this notice. Suppliers should download the tender templates from this contract project/ITT in eTender Wales and upload their bids where annotated within that eTender. To clarify bids submitted via the Sell2Wales notice postbox will not be included in the tender evaluation. Scope Procurement reference C086/2026/2027 Procurement description The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract. The primary aims and objectives of the contract are to: • Strengthen engagement with business events stakeholders across Wales. • Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales. • Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and industry partners. • Support destinations and businesses to identify, develop and pursue business events opportunities. • Improve the quality and quantity of lead generation activity across Wales. • Facilitate engagement with key intermediaries including agenc

CPV codes

  • 79413000 Marketing management consultancy services
  • 79900000 Miscellaneous business and business-related services
  • 79342000 Marketing services
  • 79411100 Business development consultancy services

About the buyer

Llywodraeth Cymru / Welsh Government has published 124 tender notices since 27 Oct 2023, with a combined advertised value of £4.1bn. 50 of them are currently open.

How to apply

Tender documents and submissions are handled on the official portal (Sell2Wales). Register there to download the documents and submit your response before the deadline.

View the original notice on Sell2Wales

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Source: Sell2Wales. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.