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2026-843 CMM LEB and Pork Evaluation

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

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Key dates and value

Status
Closed
Submission deadline
21 Oct 2026
Published
6 Oct 2026
Estimated value
£167k
Contract start
4 Nov 2026
Contract end
30 Apr 2027
Location
Coventry, West Midlands
Notice type
UK4

Overview

AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON

CPV codes

  • 79310000 Market research services

About the buyer

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD has published 10 tender notices since 28 Oct 2023, with a combined advertised value of £6.7m. 1 of them are currently open.

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Source: Find a Tender. Contains public sector information licensed under the Open Government Licence v3.0. Details may change; always check the original notice before bidding.